About Us
Look, we're just a bunch of people who got tired of watching brands blend into the background. So we started Orbit Co back in 2016 to fix that. We work with companies that actually want to stand out—not by shouting louder, but by saying something real. Our job? Helping brands figure out who they actually are, then showing the world. Whether you're rebuilding from scratch or just tired of being invisible, we're here to make sure your brand orbits in the right direction.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Story
Orbit Co started as a conversation between two friends who noticed something: most brands feel like strangers. We launched in Granada with 3 clients and a lot of coffee. Those early years taught us what matters—listening more than talking, asking better questions, digging into why something exists before deciding how it looks. Thirteen years later, we've worked with 47 different companies across tech, retail, nonprofits, and hospitality. We've grown slow on purpose. Moved offices twice. Hired people we actually wanted to grab lunch with. And we've never once chased a trend just because it was trending.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Meet Our Team
The people behind Orbit Co
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Marina Soto
Founder & Strategy Lead
Started Orbit because she couldn't stand seeing great ideas buried under bad branding. Spends her time asking uncomfortable questions and finding unexpected connections between things.
David Chen
Creative Director
Former designer who realized strategy comes first, pretty comes second. Obsessed with how small details change everything. Makes coffee recommendations nobody asked for.
Elena Ruiz
Brand Strategist
The person who talks to your customers, reads between the lines, and figures out what you're actually trying to say. Annoyed by boring research. Loves patterns.
Our Core Values
The principles that guide everything we do
Actually Listen
We shut up and pay attention. Your story matters, and we're not here to write our version of your brand. We dig until we find what's real.
Keep It Simple
Complexity is cheap. Anyone can make something complicated. Strategy that works? That's when you strip away everything unnecessary and find what actually moves people.
Show Your Work
We don't hide behind jargon or pretend magic happens in back rooms. You'll see how we got here and why we chose this direction. Transparency matters.
Break the Obvious
The safe choice gets you lost in the crowd. We push on assumptions, question defaults, and find angles nobody's thinking about yet.